Brands must set aside a budget for professional handling of email marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 07, 2019, 9:42 AM UTC

Clearing inactive members from an email list can increase ROI.

Email is an essential medium for a brand’s marketing and communication strategy. As per Litmus research, email marketing yields returns like $38 for every $1 invested. The author states some factors that brands must be mindful of when budgeting for email marketing.

Businesses must focus on their requirements and research their options before picking a suitable email platform. They must clean up their email list at regular intervals and remove the inactive subscribers and invalid email addresses to extract the best ROI from the email campaigns.

While an in-house manager could handle email marketing, setting a budget aside for professional email marketing can be favourable for marketers. Additionally, companies must choose between reusable and one-off email templates depending on the requirement and invest accordingly.

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