New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Pop-up apps offer plugin integrations, customisable templates, survey tools, and more.

This article states that pop-up apps help in managing call-to-action on websites by making visitors aware of ongoing promotions, encouraging on-site communication and requesting customer feedback. Businesses can use well-designed pop-ups to grab their visitors’ attention without being invasive.

The author recommends using pop-up apps like Sumo, which is ideal for new bloggers and content writers who are looking for better engagement. Another app, Privy, offers integrations with Shopify, Wix, Hubspot and more, along with targeted campaigns and a built-in coupon generator.

Aiva provides over 200 customisable templates and enables marketers to set triggers and times to target visitors while conducting split tests. The Wheel of Popups app gamifies promotions, allowing visitors to play for incentives.

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[12 minute read]

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