91% of buyers are looking for more interactive content online.
Shoppable posts, 360-degree video, AR/VR, polls and quizzes are some of the examples of interactive content that brands can create. Due to its new and original nature, it catches viewers’ attention and gives them “a reason to stay and engage”.
This piece states that investing in interactive content can help marketers expand the reach of their advertisements. Further advances in technologies like 5G, AI, connected TVs and OTT will also enable audiences to interact with ads from their TV and mobile devices.
According to an IAB study, video which has been a focus of digital marketing strategies in 2019, will continue to be important in 2020. This article also states that influencer marketing, especially micro-influencers will continue to be among top 2020 marketing trends.
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