New Ideas in Marketing
Essential news for marketers, summarised by YouGov

New businesses can build crowdfunding campaigns to create a buzz around them.

This article suggests ways to maximise seasonal sales on a shoestring budget. Andrew Dark, director and co-owner at Custom Planet recommends running competitions and hosting giveaways to build an audience.

To reap PR benefits, Cathy White, founder of CEW Communications says that marketers should be abreast with the news, connect with relevant journalists and frame themselves as experts in their industry. According to Erica Wolfe-Murray, founder of Lola Media, marketers should track their clients’ business schedules and contact them when they are likely to be in the planning stage.

As per Michael Fitzgibbon, director of Digital Tepee, brands should focus on intent-driven SEO keywords and connect social strategies to exploit seasonal promotions. Businesses incentivising referrals stand to reach wider audiences at lowers costs, believes Equals Collective’s Peter Rossi.

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[4 minute read]

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