Brands should create different videos for different stages of the marketing funnel

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 04, 2019, 3:06 PM UTC

Video is expected to account for 82% of all internet traffic by 2022.

This piece says that marketers should create different YouTube videos to reach out to viewers who are on different stages of the content marketing funnel. Brands can craft educational videos, product tutorials or testimonial videos to reach out to its various prospects.

Marketers also need to insert a call to actions in their YouTube videos to convert their views into leads and customers. Adding links to a product or lead magnet in the video description and a link to a landing page in the YouTube channel setting can help improve conversions.

Teaming up with influencers can further promote the brand’s content. Apart from sponsored videos and leveraging affiliate marketing, brands can offer their product to the influencers for free for audience giveaways.

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