Performance of top virtual assistants has declined since last year

New Ideas in MarketingEssential news for marketers, summarised by YouGov
November 01, 2019, 11:43 AM UTC

Google Assistant has the overall highest percentage of fully and correctly answered responses.

This article cites a Perficient Digital study indicating that the performance of virtual assistants has plateaued. The findings suggest that the accuracy of virtual assistants has deteriorated as compared to last year’s study.

Perficient Digital’s Eric Enge says that this stalled progress could imply that the existing algorithms may have “reached their limits”. Google Assistant ranks the highest when it comes to answering the most questions. It has the highest percentage of fully and correctly answered response.

The accuracy of Siri’s answers has plummeted by 12% from last year, however, it tied with Alexa for having the most jokes. Google Assistant and Google Home came first while measuring the extent to which they support featured snippets, for which Siri and Alexa failed.

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