Brands should provide a guest checkout option to allow consumers to make a purchase without registering.
Despite the increase of traffic from smartphones, conversions from smartphones seem to be lower than desktops due to the complicated payment and checkout options. Providing easy payment methods like Apple Pay or digital wallets can help brands effectively increase conversions.
Marketers can streamline the checkout process and reduce cart abandonment rates by allowing consumers to use guest checkouts. This article says that providing small facilities like including a numeric keypad for entering card details can further improve sales.
Crafting an easy navigational process on mobile sites can also encourage consumers to shop from smartphones. The author contends that brands should make their payment and checkout process easy and seamless for better mobile conversion rates.
[3 minute read]