New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Use thank you pages for upselling, increasing referrals, feedback and social shares.

This article states that a thank you page isn’t the end of a transaction, but a step towards engaging users with the brand or making more sales. Use a thank you page to communicate the brand’s value to visitors in the form of testimonials or beneficial highlights without putting “pressure” on the experience.

Thank you pages can be used to inform users of the next steps to reduce friction and uncertainty. The author suggests using playful or even quirky language to reinforce brand personality and end the interaction in a pleasant way.

Marketers can also use these pages for a “bigger ask” since users are already engaged in the initial action. Visitors can also be redirected to a website or shown other content through thank you pages.

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[10 minute read]

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