IAB and IAB Tech invites public comment on its framework for the California data privacy law

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October 31, 2019, 3:48 PM UTC

The California Consumer Privacy Act will go into effect on 1st January 2020.

Interactive Advertising Bureau (IAB) and IAB Tech Lab have opened up their compliance framework draft aimed at publishers and tech companies for public comments. The framework is designed to help digital publishers comply with California’s data privacy legislation which goes into effect in the new year.

The framework focuses on how companies can communicate the rights of California residents, including the right to opt-out of the sale of their personal data. It also looks at how partner companies can handle consumers who have chosen the opt-out option.

The digital media and marketing trade association have asked various stakeholders, including ad agencies and data companies, to give feedback by 5th November. A final version that companies can adopt will be released before the new law takes effect.

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