Creating content relevant to user search intent can enhance consumer engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 31, 2019, 1:22 PM UTC

Using Smart Content Recommendation Engine can help drive users deeper into the site.

To increase website traffic and conversion rates brands should create content that aligns with the user’s search intent. Marketers can use tools like Text Optimiser to match their content to the user search intent and create compelling CTAs.

This article says that employing a smart content recommendation engine can help brands make suggestions to their users and encourage them to spend more time on the website. Google analytics can further help marketers identify pages with less engaging content and accordingly reduce bounce rates.

Brands can also use tools like Heatmapping tools to monitor how users engage with their content and improve it accordingly. The author contends that marketers should craft their content around seasonal trends to attract peak reader interest.   

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