72% of CMOs expect there to be an increase in customer acquisition

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 31, 2019, 10:14 AM UTC

While 74% of CMOs aim to use channel partners for new customer acquisition.

This article shares data which demonstrates the areas where CMOs are looking to invest time and money in. This knowledge can help PR professionals stay competitive. CMOs would prioritise hiring talented staff to increase revenue, over acquiring the right data and technology.   

Additionally, 72% of CMOs are expecting an increase in customer acquisition with 74% planning to use channel partners to achieve it. Nearly all companies surveyed have directed their largest share of their budgets towards the US market.

There has been a 10% increase in this since 2012. For the past eight years, spends on digital marketing have been about 10% above traditional marketing. Further, 56% of CMOs believe new recruits bring missing skills to the table, those that aren’t fulfilled by added training.

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