Brands must let go of legacy solutions.
This article highlights the need for improving website performance in terms of their load speeds, scalability and reliability. To compete in a dynamic digital landscape, the author suggests making a switch from legacy, self-hosted solutions to SaaS solutions.
The article cites an eMarketer study which found that a third of ecommerce sales will come from mobile in 2019. As per information from Google, a second’s delay in mobile load time can bring conversions down by 20%.
Site reliability is another factor that must be improved upon. The article provides that 81% of businesses note that 60 minutes of downtime can cost companies $300,000. Improving a site’s overall performance can improve traffic and ultimately conversions.
[5 minute read]