Improving site performance must be prioritised by ecommerce companies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 30, 2019, 11:03 AM UTC

Brands must let go of legacy solutions.

This article highlights the need for improving website performance in terms of their load speeds, scalability and reliability. To compete in a dynamic digital landscape, the author suggests making a switch from legacy, self-hosted solutions to SaaS solutions.

The article cites an eMarketer study which found that a third of ecommerce sales will come from mobile in 2019. As per information from Google, a second’s delay in mobile load time can bring conversions down by 20%.

Site reliability is another factor that must be improved upon. The article provides that 81% of businesses note that 60 minutes of downtime can cost companies $300,000. Improving a site’s overall performance can improve traffic and ultimately conversions.    

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