New Ideas in Marketing
Essential news for marketers, summarised by YouGov

While selling on Facebook, upload high resolution photos of products being used in real life.

This article recommends ways to use social media to sell products. Brands can make direct sales on Facebook using their Facebook Stores, Messenger Chatbots and Facebook Ads. They should be mindful that Facebook Stores only sell physical items, not services, digital or downloadable products.

To sell on Instagram, marketers must first create and optimise a business profile. Since Instagram Shop enables online sellers to integrate their product catalogue with their profile, brands can promote their products with ease.

Additionally, marketers can use Pinterest’s Promoted Pins, Rich Pins and Shop the Look Pins, depending on the product categories for a seamless shopping experience. They can also take advantage of Snapchat’s Snap Ads, Sponsored Lenses and Snapchat Discover to expand their reach.

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