Video ads on Facebook can be used to engage local audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 28, 2019, 2:27 AM UTC

Video ads can be used to give a video tour of a store or interview a customer.

This article makes recommendations on running ads on Facebook for local businesses. The author warns against excessive segmentation of the audience as this could result in a small audience size.   

Brands must ensure that the ad messaging and landing page messaging should match when diverting ad traffic to a site. However, if a business is unable to send traffic to its website, it could use lead generation, video or messenger ads to retain traffic within Facebook.

Video is an effective way of creating a custom audience of people who have seen the video that the brand can target later. Giving a tour of a store or showing behind the scenes content through video can help engage potential local audience.

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[4 minute read]