New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Businesses must launch a trial period if they can’t commit to a long-term project.

This piece states that main attraction of an emerging and creative technology for brands is the “new factor.” Recent voice app products are providing brands with a relatable channel with visible results.

A lot of brands are very keen on learning and ready to run experiments, but are cautious with the amount of budget and time they invest. Irrespective of the channel, brands must leverage voice technology with a limited set of features, with the prospect to launch more features in the long term.

If a business is unable to commit to a long-term project, they must launch for limited time period. So, instead of running a weekly podcast for a year, launch six episodes as Season One of a podcast.

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[5 minute read]

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