Creating Amazon A+ content can help brands enhance their consumer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2019, 12:25 PM UTC

According to Amazon, A+ content can help businesses boost their sales from around 3% to 10%.

A+ content on Amazon can help brands optimise their product descriptions, page details and images, among others. This feature can help marketers add high-definition videos to enhance consumers’ buying experience, increase engagement and drive sales, while also enabling brands to better express the value of their products.

Brand-approved sellers and emerging brand owners, who are part of programs like Amazon Launchpad, can add A+ content to any of their listed products by manually selecting them. Businesses can use subheads, short paragraphs and combine text with images to effectively craft A+ content.

Sellers can also use consumer feedback to create this form of content. Marketers can select their design modules for each product page from self-service option or from Builds for You module.

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