Brands should make it easier for affiliates to promote their products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 25, 2019, 9:12 AM UTC

Checking with competitor’s affiliates can help businesses find suitable marketing partners.

This article recommends eCommerce brands should add affiliate marketing to their existing marketing strategies. Affiliate marketing involves finding people that share the same audience as the brand’s target customers. The author suggests marketers can find such affiliates online or on a competitor’s website that has an existing affiliate program.

According to Jack Meredith, director of marketing at Kettle & Fire, brands can persuade affiliates to work with them by simplifying ways to promote their products. This can be done by giving affiliates email copies, helping them design a proper landing page and more. 

Along with offering them substantial remuneration, brands should also focus on building a relationship with them. The author also suggests using keyword tools to find topics that people are searching and then prioritising the ones with high business value.

Read the original article

[20 minute read]