Brands should create multiple accounts on social media focusing on different areas of their offerings to maintain consistency.
Marketers should develop numerous personas across different social media platforms to increase brand awareness and maintain consistency in their brand voice. Establishing a persona for each social network can help brands match the right content type to their targeted audience demographic.
Creating dedicated accounts for each of the brand offerings, like customer service, further allows marketers to distribute appropriate content consistently. Brands can also design a voice and tone how-to handbook guide for employees posting on social networks.
Writing visual brand guides and creating graphic templates can further help employees create social media posts that are consistent. The author suggests that marketers should conduct a social media audit across all their accounts to create a reliable branding strategy.
[7 minute read]