Combining email campaigns with automation can help businesses maintain leads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 22, 2019, 7:24 AM UTC

Email automation can send users a string of emails based on action, segment and time frame.

This piece recommends entrepreneurs to primarily build a quality email list for efficient email marketing. Leveraging website popup can help create an active email list and also drive up conversion rates by up to 10.23%.

Brands must personalise emails to connect at a deeper level with their audience. It could include the customer’s first name or showing consumers a range of products they are likely to buy based on their past purchase history. According to Experian, emails with the personalised subject line are 26% more likely to be opened.

Entrepreneurs must also send outreach emails to strengthen their bond with similar brands. They can be used to do “copromotions” with other brands to run contests or webinars to increase brand awareness and grow the email list.

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