UK retailers waste on an average of £178,000 in failed e-commerce projects

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 18, 2019, 1:04 PM UTC

30% of IT department blames marketing for “poor project planning”, while 26% of marketing department holds the IT department at fault.

Improper planning and implementation of e-commerce strategies have led UK retailers to waste an average of £178,000, according to a study by Greenlight Commerce. The research also revealed that some retailers have wasted up to £3 million in failed e-commerce projects.

This piece highlights that the internal rift between IT and marketing department can further hamper the growth of e-commerce projects. With 76% of all retailers planning to increase their e-commerce projects this year, brands should ensure that both the departments address these problems with equal responsibility.

Retailers expect only 30% of all their e-commerce efforts to give back value to their brand. However, resolving internal conflicts and properly allocating budgets within departments can maximise results and add value to the business.

Read the original article

[4 minute read]