Obtain a detailed understanding of a new market before expanding into it

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 18, 2019, 1:30 AM UTC

Prioritise localisation to drive in-country sales.

This article states that in order to be successful in expanding eCommerce offerings to new global markets, companies should create strategic plans tailored to their unique business needs. The author recommends digital business professionals to get a detailed understanding of the new market landscape before entering them.

They should also weigh their company’s internal capabilities and limitations. Marketers should also prioritise specific site features, for example, customer service and payments, to drive in-country sales.

The author also says that there are several approaches to eCommerce globalisation, such as cross-border shipping, online marketplaces and more. Hence, marketers should evaluate their budget and goals while selecting an approach which befits the company’s needs and meets local market conditions.

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