New Ideas in Marketing
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Ideating the framework can help brands identify weak spots and potential consumer barriers that can impact their business.

This piece argues that marketers should determine their business goals and success metrics while ideating a marketing framework. They should also decide who the brand’s target audiences are and what kind of behaviour they are trying to elicit from them.

A strategic framework should help brands identify the challenges that are keeping the business from achieving the ideal outcome. While designing the framework, marketers should further explore and identify the potential consumer barriers that impact the brand’s target audience.

The author contends that marketers should use consumer data and feedback to validate the size and scope of the barriers. It can help them generate solutions to overcome those barriers and effectively drive marketing impact.

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[4 minute read]

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