Welcome emails let brands break the ice and get on a customer’s good side

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 17, 2019, 12:43 PM UTC

Asking customers about email frequency can make them feel in-control.

Content marketing is about engaging the target audience, and an efficient way to do that is by email marketing. Brands must segment a subscriber list based on age, location and gender. Such a process lets the brand create “smart segments” based on what the users want.

Sending out welcome emails are a good way to break the ice with customers and get on their good side. Additionally, asking them about their preferred monthly email frequency makes them feel in-control of the brand-consumer relationship.

Once a marketer has identified what content they want to promote in their email marketing campaign, they must link back to pages on the brand’s website. Use call to action if there’s more content that has to be linked.

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