New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Through personalised mobile experiences, brands will display more personally relevant items to customers.

This article predicts trends in the mobile app space for 2020. Features like well-written, auto-generated responses have made customer experiences smoother. More such productive AI-assisted apps will be introduced, helping phones understand their users better.

With Google working on mobile first indexing, brands will have to boost their websites’ ranking on mobile through easy-to-use buttons, quick loading, and proper formatting for mobile use. There will be more personalised mobile experiences, where customers can choose their preferred communication method through which they’d like to be contacted.

In 2022, voice search as a retail segment is expected to rise to $40 billion. Virtual assistants will easily be able to handle complex orders. AI-run chatbots will answer queries round the clock, serving customers without delays.

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[4 minute read]

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