Travel businesses should leverage AI to create compelling ad copies for consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 17, 2019, 1:34 PM UTC

Online travel and holiday booking industry is projected to be valued at $ 1,955 billion by 2026.

This piece argues that brands can use AI to create effective ad copies that evoke emotions and engage consumers. Businesses should write ad copies that show gratitude as consumers respond well to the message that showcases appreciation.

Brands can use AI-augmented analytics in real-time to draft emails that display thankfulness for the customer’s relationship with the brand. Phrases like “As a token of our appreciation, enjoy low fares” formulated by AI-augmented analytics can help brands increase purchases from their existing consumer base.

The author contends that AI can help marketers use accurate words, phrases and images to create highly personalised emotional ads that can drive engagement and conversions. It can also help marketers write effective webpages, banners and creative CTAs with a functional language.

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