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But, the rise of voice assistants can interfere with a brand’s personality.

People now are shifting to using voice-commands rather than textual queries to search for information on the internet. While AI has made building brand identity more easy, the rise of voice assistants can interfere with a brand’s personality.

They must make sure that the tone and language of voice search results are optimised and aligned with brand book. This ensures consistency across voice results for product descriptions, social media content, ad copy and chat dialog.

Moreover, service providers are looking for new means to utilise voice search. Google Assistant lets Google Pay users transact using voice-commands. Additionally, companies that simplify voice-driven payments can enjoy first-mover advantage.

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[5 minute read]

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