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The new feature will update ads in real-time and reflect changes in prices and product availability.

Messaging app Snapchat said it is launching a new ad format which will automatically create and serve ads in real-time. The ads will use templates designed for mobile devices and sync them with the advertiser’s product catalogue.

This article says that Snapchat is looking to get more advertisers from the retail and direct-to-consumer (DTC) space. The new feature will enable advertisers, especially DTC brands, to keep their campaigns running without much manual interference.

With more than 75% of 13-34-year-old US population active on the platform, Snapchat is hoping to lure advertisers by offering effective targeting. While the ads will be available worldwide for advertisers, campaigns will initially be limited to the US.

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[3 minute read]

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