New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Remove unnecessary fields to make the visual flow clear and intuitive for a seamless checkout.

This article recommends improvements in ecommerce website designs to provide customer satisfaction. Typically, image carousels and rotators are placed on homepages, a Nielsen study cited in this article states that users are often unable to find content on rotators.

Since most internet users prefer skimming through pages, the author suggests visually prioritising one action on each page for them to quickly identify what to do next. Further, websites should ensure easy checkout by not forcing an account registration and avoiding lengthy and complex checkout processes.

Customers expect instant gratification, hence, websites should offer a live chat option. The onsite search feature should be easy to find, enable autocomplete to show common searches and allow users to sort options on result pages.

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[9 minute read]

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