New Ideas in Marketing
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Advisory boards can help brands align their offerings based on consumer needs.

This piece argues brands should establish a customer advisory board to collect opinions directly from the customers effectively. It can help organisations create a better user experience, gauge their relevance in the industry and identify brand advocates.

This board can not only help marketers identify the factors which turned their audience into customers but also improve the sales team's understanding of their consumers. To form a customer advisory board, brands should interact with customers who have a significant impact on their businesses.

The author contends that forming an advisory board with customers can reinforce the buy-in commitment of consumers while allowing marketers to identify customer pain points. It can guide brands to improve their lead generation targeting while offering tools and services that are relevant to the customer needs.

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[6 minute read]

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