Brands should position themselves as experts while trying to sell on LinkedIn

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 16, 2019, 4:14 PM UTC

With 650 million users, LinkedIn is a strong platform for social selling in the B2B sector.

This piece argues that brands should position themselves as subject experts who can resolve consumer problems, rather than push selling. Marketers should develop a personal brand and assist buyers at a personal level to stand out from the competition.

Creating a robust social network consisting of consumers and clients can provide brands with access to a vast network of potential consumers. Marketers should avoid technical jargon and craft their messages in a simple language which the buyers can understand.

The author contends that marketers should keep the LinkedIn content concise and brief, which requires less attention span. LinkedIn articles should ideally be in between 300 to 500 words. Writing a blog embedded with keywords can further help marketers optimise their articles for better search engine ranking.

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