51% of consumers are worried that voice assistants snoop on them

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 16, 2019, 6:26 PM UTC

A similar proportion of people are also willing to share personal details in exchange for personalised experiences. 

More than half of respondents believe that digital voice assistants like Siri and Alexa listen to them without their consent, according to a Selligent survey of 5,000 consumers worldwide. 69% of people also find ads that are based on their conversations, without prompting smart speakers, to be creepy.

Privacy concerns have also led to 31% of consumers having to quit at least one social media in the past year. But despite these concerns, 59% of respondents said they hadn’t reduced their social media usage. 

Social media also influenced purchasing behaviour, with 41% of saying they made at least one purchase within the last six months based on social media ads. 71% of respondents, however, expected brands to have all information about them in case of an escalated issue. 

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