Optimise businesses for Google Maps by providing consistent information across the web

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2019, 5:53 AM UTC

Tackle negative reviews with an acknowledgement, apology and offer of improvement.

This article states marketers must optimise their business presence on Google Maps to rank higher in search. Google Maps marketing impacts the way the search engine views a business and how it appears in organic search.

While ranking results, Google Maps factors in the searcher’s location and the business category that is of most relevance. The most important component is the completeness and accuracy of the Google My Business (GMB) listing.

Good reviews also play a crucial role; hence all the business’ promotional materials should provide a Google review link. While optimising for Google Maps, marketers should select relevant business categories, provide consistent information across the web, use high-quality photos and use analytics to adapt strategies.

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[7 minute read]