Leveraging AI can help brands create more accessible websites and reduce bounce rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2019, 5:06 PM UTC

82% of consumers with specialised requirements spend more if the website has better accessibility.

This piece says that improving website accessibility with AI allows businesses to enhance their sales, decrease bounce rates and attract consumers with hearing, motor and visual impairments. Marketers can use natural language processing (NLP) and machine learning to create accessible websites with contextualised experiences for consumers with disabilities.

AI marketing allows brands to identify and effectively engage consumers with disabilities, while self-optimising websites for enhanced conversions. Marketers can improve their website accessibility with automation tools like accessiBe to create alt text description tags for images.

The author contends AI algorithm can help businesses make product recommendations to disabled consumers based on their personas and search history. AI marketing tools further help marketers create seamless customer services based on insights from the consumer journey.

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