Leverage consumers’ willingness to get good deals by attracting them days before the holiday season

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2019, 1:44 AM UTC

Sellers offering online ordering with in-store pick-ups are likely to see a 28% increasew in holiday sales.

This article cites a Salesforce report stating that online holiday sales are expected to increase by 13% to $136 billion this year. Gen Z is 3.5 times more likely to use non-tradition shopping channels like Facebook, Instagram, Pinterest and more. Hence, marketers should get creative on social media.

Businesses should create opportunities to draw customers in well before the holiday season starts, taking advantage of their willingness to shop good deals. Since customers are accustomed to shopping online on Cyber Monday, leverage this tendency by offering a compelling sale.

E-commerce retailers should allow customers to place online orders and in-store pick-ups. This helps them capture last-minute sales and increase the opportunity for secondary sales in physical stores.

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[3 minute read]