Instagram tests a new “Invites” sticker for Stories

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2019, 11:25 AM UTC

The sticker will allow audiences to RSVP directly from it.

Instagram is testing out a new event “Invites” sticker option for Stories. Jane Manchun Wong, a reverse engineering expert revealed that with the sticker, a brand will be able to add details of their upcoming event such as, title, date and location.

Viewers will be able to RSVP directly through the sticker. This way the brand will be able to generate interest, and/or share exclusive event highlights. Brands could use these stickers to share event information with their business profile followers.

They could also create a “close friends list” of their top fans and use the sticker to share information about exclusive events. This feature could be used to promote exclusive product launches, live Q and A discussion and webinars.

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