Google’s Smart Shopping campaigns now allows for narrowed down targeting

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 15, 2019, 2:05 AM UTC

It also lets brands set the radius targeting from the Advanced search link.

Advertisers now have greater control on their location-based targeting efforts as Google Smart Shopping campaigns will now let brands narrow down the targeting. Smart Shopping campaigns are Google’s product ads that are driven by machine learning.

Additionally, the recent updates will allow companies to exclude locations and while giving them the ability to set radius targeting from the Advanced search link. In terms of location reporting, user location and per store reports are now available.  

Location reporting lets brands know whether they should change their location targeting in Smart Shopping campaigns. The update will be beneficial for advertisers that had issues in controlling their location targeting.

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