Brands can lead conversations by “speaking from the heart”

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2019, 10:16 AM UTC

Thought leadership is about discovering unique ideas and presenting them in a resonant way.

This article states that in order to become “thought leaders”, brands must adopt and share a unique point of view. The author opines that companies should be patient and look inward to explore what they truly believe in.

Therefore, developing thought leadership doesn’t entail collecting and presenting a known idea differently. It involves discovering unique ideas that are personal to the brand, and learning how to present the information in a relevant way.

The author says that “speaking from the heart” helps in sourcing new ideas, sparking conversations and leading the thought that drives it. He further adds that it’s not enough for brands to have the loudest voice; they should also be the most interesting.

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[3 minute read]