B2B brands should upload at least three episodes for their podcast debut

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 14, 2019, 4:48 PM UTC

Multiple episodes can showcase a brand’s commitment to the podcast while also convincing people to subscribe.

Uploading multiple episodes during the initial setup displays the brand’s commitment towards future podcasts, giving consumers more reasons to subscribe. Some podcast channels like Apple podcast requires at least three uploads to qualify for its “New and Noteworthy” section.

Businesses can also register with podcast directories, like Spotify and Google Podcasts, to improve the podcast’s SEO and expand their reach. Creating Q&A- style interviews with influential guests can further help marketers effectively promote their podcasts.

The author contends that paid promotions and cross-promotion on other podcasts can give additional visibility to the podcasts. Organisations can also ask their employees to subscribe and promote their podcasts on social networks.

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