Only 29% of Americans know that Facebook owns Instagram and WhatsApp

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 11, 2019, 2:23 AM UTC

Pew Research Center surveyed 4,272 US adults.

This article cites a Pew Research Center study which aimed to assess the digital literacy of American adults on cybersecurity and the tech industry. The study found that only 29% of those surveyed are aware that Facebook owns WhatsApp and Instagram.

About 40% of people in the 18-29 and 30-49 age group are aware of the ownership. Additionally, 55% of respondents incorrectly answered when asked if they can identify examples of true two-factor authentication.

63% of participants are aware that cookies allow websites to track user visits and site activity. Further, 53% of US adults are “not sure” what “https://” means in a URL.   

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