Use a personalised subject line and greeting in an outreach email to attract influencers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 10, 2019, 9:03 AM UTC

The email should also explain how a brand partnership can benefit the influencer.

This piece recommends how to craft an ideal outreach email to start a partnership with an influential digital personality. To ensure that an influencer opens the email, companies must create a catchy subject line to grab their attention.

When requesting an influencer to promote a giveaway, using a subject line such as “Hi Sarah, your 350K followers will be happy to get these products for free” can get them to open the mail. Additionally, starting with a personalised greeting can be an added advantage.

In the mail, marketers should explain how the collaboration will benefit the influencer. Avoid talking about what the brand is going to get out of the partnership. Giving offers or discounts can also get influencers interested.

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