Use digital customer engagement technologies to guide shoppers to relevant products

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 10, 2019, 2:02 AM UTC

The in-store experience should be reinvented as a digital experience.

This article states that though e-commerce is changing retail for the better, online shoppers continue to face certain challenges. Brands must mitigate issues like “choice paralysis”, by providing relevant options or using digital assistants and online quizzes to help customers discover products in a streamlined manner.

A study cited in the article indicates that 50% of sales are lost because a customer can’t easily find what they are looking for. Hence, brands should create websites that are simple, informative and implement intuitive navigation.

Retailers should portray their products in a manner that doesn’t appear different from how they actually are. They could also allow customers to upload product pictures and videos in the review section for other potential buyers to view the product first-hand.

Read the original article

[4 minute read]