Leveraging user-generated content can improve brand Facebook campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 09, 2019, 10:53 AM UTC

A Business2Community study revealed that UGC is 50% more trusted and 35% memorable than other brand-created content.

This piece recommends brands should leverage user-generated content on Facebook campaigning strategies to make marketing messages more authentic. It can help marketers create enhanced engagement while also increasing trust and performance of the brand’s campaigns.

According to bazaarvoice, UG has a positive impact on 84% of millennials and 70% of baby boomers. To encourage users to generate brand-related content, marketers can create a hashtag that followers can use whenever they post anything on Facebook while featuring their product. Brands can then regularly update their homepage using UGC.

The author suggests that marketers can use videos, both Live and recorded, in their Facebook marketing strategies. A HubSpot study revealed that more than half of consumers expect videos from businesses on social media.

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