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Tools like Rejoiner allow for email customisation and sending those emails customers a certain number of days after abandonment.

The author suggests ways in which brands can improve their ecommerce conversion rates. Brands should avoid long forms as users are less likely to fill them out. This would require businesses to only ask for must-have information.

Marketers could use cart abandonment software to engage and nurture customers, and get them to complete their abandoned purchase. Cart abandonment software such as Rejoiner can let the brand personalise emails and get in touch with the customers before they change their mind about the purchase.

Brands must set up their store with a SSL certificate (“http:// pages) to provide a sense of security to customers. Further, providing free shipping can address a cart abandonment factor which is unexpected costs.

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