Brands can avoid crisis situations by involving PR pros at the onset of the campaign

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 09, 2019, 12:03 PM UTC

Pitching a story angle can help marketers attract the media’s attention.

Marketers can gain valuable insights on public and media reaction and avoid crisis scenarios by having PR pros present at the launch of an ad campaign. Having a story pitch about the campaign can help brands get attention from journalists.

Being selective about the creative pieces they share with the press can further help brands create a favourable media outlook. This piece says that marketers should get the approval of all their stakeholders before they launch a campaign to the press.

The author contends brands should have their vital creative leaders available to speak with the press during the launch of the campaign. Once the story is published, marketers can share it across all social media platforms to extend their brand reach.

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