Own websites are expected to remain the lynchpin of SMB digital marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2019, 3:32 PM UTC

56% of consumers trust small business websites to be more accurate.

This piece says that despite decreased organic reach on search engines, small and medium businesses websites are an essential asset. Small business websites are considered 56% more accurate by consumers when compared to third party websites like Google My Business (32%).

While third-party websites like Facebook have gained significant traction recently, with 30 million SMBs in the US alone SMB websites still have a lot of potential. The acquisition of the Weebly by Square further accentuates the value that small business websites can provide.

Apart from acting as a content anchor, a well-reviewed website can also attract more consumers. Marketing products launched by Yahoo for small business websites further solidifies the importance of sites for digital marketing.

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