Incorporating festive elements in the brand website can help attract holiday shoppers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 07, 2019, 5:08 PM UTC

Last-minute gift ideas can help brands optimise their holiday marketing campaigns and drive sales.

This piece says that redesigning brand websites with emotional and festive content along with appropriate CTA can help marketers reach out to potential consumers. Marketers can further use social media platforms like Facebook and Twitter to create a holiday montage and post promotional content to enhance audience engagement.

Creating and posting last-minute gift ideas further attracts the attention of last-minute shoppers and increases the brand reach.  Promotional strategies like early bird discount on websites and email campaigns can also be useful in attracting potential consumers.

To increase holiday sales and conversion, brands can further create a PPC marketing campaign on Google ads and Amazon. The author contends that organising a competition, like a photo contest on allows marketers to drive audience engagement.

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