New Ideas in Marketing
Essential news for marketers, summarised by YouGov

E-commerce entrepreneurs should hire marketers who understand strategy, copywriting, advertising and sales funnels.

This article guides entrepreneurs on how to launch an e-commerce business. Gary Vaynerchuk, founder and CEO of VaynerX states that understanding the future buying behaviour is essential while creating the “easiest, most native and natural way to buy something on a mobile device”.

According to Jay Wright, founder and CEO of Ecommerce Equation, the profit on each order should exceed the cost of acquiring a new customer. Johnathan Ruggiero, co-founder and CEO of Manly Bands opines that e-commerce entrepreneurs should find a mentor who guides them through challenges.

Matt Clark, co-founder and chairman of Amazing.com says that businesses should decide what platform to sell on, use proper photos and sales copies. They must offer a no-risk guarantee for buyers to try the product.

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[7 minute read]

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