Using data to inform personalised marketing efforts can push up customer engagement 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 04, 2019, 2:28 PM UTC

According to a Gallup study, fully engaged consumers are worth 23% more in terms of profits and revenue.

Providing personalised consumer experiences by utilising their data can help brands keep their consumers engaged while pushing revenue. Re-engaging consumers can further help marketers create customer segments, send personalised messages and ultimately build trust.

This piece says that engaging repeat consumers further allows marketers to increase consumer retention rate by 5%. Brands can also use consumer data, like their average spend and lifetime value, to create personalised messages and enhance the consumer experience.

Leveraging a customer support platform to engage consumers and respond to their queries effectively can help brands solidify their position. The author contends that tracking consumer visits online and offline further allows brands to analyse their consumer engagement strategies.

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