New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Self-service support is an efficient and cost-effective way for companies to provide support.

Self-service resources, like in-app guides and one-click access to support, can help marketers augment their customer support and empower consumers. Making self-service resources and tools readily available to consumers during the on-boarding process can help brands provide efficient consumer support.

This article says that apart from resources, brands can use chat-bots to solve user problems and enhance their experience. Marketers can also use in-app announcements to educate their consumers on new features while building awareness and engagement.

Analysing consumer data and sorting out common problems can help brands prioritise issues that relate directly to the consumer journey. The author contends that reviewing feedback and monitoring remedial efforts can further help marketers create practical solutions for consumer problems.

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[6 minute read]

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