Align web page content with search intent to increase visibility on Google

New Ideas in MarketingEssential news for marketers, summarised by YouGov
October 04, 2019, 1:58 AM UTC

Target lower-competition keywords to improve search ranking.

This article lists issues that prevent websites from being seen on Google’s search results. The author states that it takes time for the search engine to discover new websites and web pages. However, if webmasters continue to not see any results, they should create a sitemap and submit it via Google Search Console.

To be visible on Google, website owners must ensure their pages do not have a rogue “noindex” meta tag, and their robot.txt files do not have blocked URLs. The authority of a web page can be improved by building more backlinks and adding more internal links.

Google claims to rank the most relevant results for search queries. Hence, it is essential for a website’s content to align with what the searchers want to see, i.e., search intent.

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[14 minute read]